The makers of the movie ‘The Day After Tomorrow’ spent $200,000 to plant trees to help make up for the estimated 10,000 tons of carbon dioxide emissions that they produced while filming.
“Poacher”, a fictional investigative crime series inspired by true events on ivory trafficking and conservation, was widely acclaimed at the 2023 Sundance Film Festival. It covered the dark underbelly of ivory poaching besides delving into the complex relationship between humans and other species, making a bold statement about co-existence. The series also showcased the prowess of Indian storytelling on a global stage.
Another international series “Y: The Last Man” gained attention for a not-so-usual reason. It emphasised sustainability with the use of solar-powered trailers during shoots, segregated separate bins for compost and recycling, uneaten meals redirected to charities, costume department sourcing and donating secondhand clothes, and so on.
These two shows– one from India (Global South) and another from the United States (Global North) – highlight how climate storytelling is moving forward– one where strong narratives drive home the urgency for action and another where the filmmaking in itself is charting a sustainable path. For an industry where numbers mean either budgets or box-office collections, their actual worrisome numbers are their carbon footprint problem.
The Media and Entertainment (M&E) industry has a substantial carbon footprint, comparable to, or potentially exceeding, that of the commercial airline industry. This footprint is driven by various factors, including production activities like travel, set construction, energy consumption for lighting and effects, and the rise of streaming services.
Learn MoreSustainable practices could reduce the environmental impact of film production, which, among other things, uses energy, generates waste, and burns fossil fuels through transportation. Unrecycled solid and electronic waste at landfills breaks down and contributes to methane emissions, which is a more potent greenhouse gas as compared to carbon dioxide.
Learn MoreThe M&E industry has the influence and momentum to reach its sustainability goals and turn them into a driver for success. As an industry that touches both the emotional and practical aspects of our lives, media & entertainment (M&E) has a significant role to play in building and sustaining the net-zero economy. It has two primary responsibilities; like other industries, it must quickly reduce and, ultimately, eliminate its carbon footprint. But its particular role in society also means it enjoys a unique opportunity to influence viewers, readers and consumers to adopt sustainable behaviors.
Learn MoreWhile the main focus is on the movies that will bring home the most awards for artistic and technical merit, behind the curtains a growing movement within the film industry is vying for a different kind of impact: reducing filmmaking’s carbon and waste footprint.
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