Launch of IIFA 25 garden

In alignment with IIFA’s sustainability campaign and values, we proposed the "IIFA Green Challenge" as a cornerstone of the 25 years celebration. The key elements of this initiative included: Tree-Planting for Every Ticket Sold: For every ticket sold for the IIFA Awards, one tree will be planted and nurtured by Challenge for Green. This initiative reinforced IIFA’s position as a leader in promoting eco-conscious practices while contributing significantly to afforestation efforts. The IIFA 25 Garden, which was inaugurated by Rajasthan's Chief Minister, Deputy Chief Minister, and filmmaker Karan Johar, is part of this initiative. It commemorates past IIFA winners by planting trees named after their mothers, adding a personal and meaningful touch