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    Media and Entertainment (M&E) industry has a substantial carbon footprint, comparable to, or potentially exceeding, that of the commercial airline industry.

    Media and Entertainment (M&E) industry has a substantial carbon footprint, comparable to, or potentially exceeding, that of the commercial airline industry.

    The Media and Entertainment (M&E) industry has a substantial carbon footprint, comparable to, or potentially exceeding, that of the commercial airline industry. This footprint is driven by various factors, including production activities like travel, set construction, energy consumption for lighting and effects, and the rise of streaming services. 

    The Emissions come through below functions and activities

    Production Emissions:


    Streaming and Data Centers:

    Travel and Transportation:

    Travel and transport, including air travel and commuter travel, are major contributors to the carbon footprint of news broadcasting organizations, accounting for a large portion of their total emissions. 

    Examples:
    One hour of television production can contribute more than 5.7 tonnes of carbon equivalent emissions (CO2e) into the atmosphere. The energy used by 80 million views of a streaming movie is estimated to be the equivalent of viewers driving over 146,000 miles, according to Cognizant. 


    Compared to other industries:
    While the M&E industry's carbon footprint is significant, it's not the highest in the world.
    However, the M&E industry's emissions are comparable to those of the commercial airline industry and may even exceed them in some cases. Addressing the issue:
    Sustainable Production Practices:
    Adopting eco-friendly practices, such as using LED lighting, minimizing energy usage, and using sustainable materials for set construction, can help reduce carbon emissions in the industry. 
    Reducing Waste:
    Implementing recycling programs and minimizing the use of single-use materials can also contribute to a lower carbon footprint. 
    Offsetting Emissions:
    Companies can offset their emissions by investing in projects that reduce carbon emissions, such as planting trees or supporting renewable energy projects. 

    Rajesh Joshi

    Rajesh Joshi

    Chief Challenge Officer

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